Black is the new Black!

Posted on: Friday, September 3rd, 2010
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Eye of the Beholder…

Posted on: Saturday, August 28th, 2010
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They say beauty is in the eyes of the beholder…well it seems anyone in front of this eye (the eye being that of a high tech cannon camera) looks absolutely beautiful! Celebrity and fashion photographer AQIYL makes everyone look and feel amazing. On set, everyone is given the star treatment.

Known for his unique technique of making photography look like stills from a Hollywood film, AQIYL has an eye for drama. Who’s In Fashion has long been a fan of AQIYL’s work and we want to share it with all of you. Below are some of our favs…to see more pics and videos check out his site at Aqiyl.com or his fb fan page!

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Scent to Share: Marc Jacobs Daisy

Posted on: Wednesday, August 25th, 2010
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As we wrap up the last weeks of Summer…Marc Jacobs Daisy is the perfect scent. Light and refreshing with a playful touch. As someone who hates perfume and strong smells, Daisy seems to be the perfect balance of feminine and soft. I am very picky when it comes to perfumes but I wear daisy every day. The scent is very defined and perfect for women of all ages. Daisy is the innocent way to get noticed and remembered by those in your path. I have also started to use other Daisy products such as the Velvet Body Butter and the Solid Perfume. The Velvet Body Butter has a light shimmer that adds sophistication to any summer outfit, while the Solid Perfume is a great thing to just throw in your purse. Want to feel and smell beautiful? Marc Jacobs’ Daisy is the way to go.

By Carly Migdall

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To learn more about the Marc Jacobs Daisy Collect visit www.daisymarcjacobs.com

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PRODUCT BUZZ: Clinique True Bronze

Posted on: Wednesday, August 11th, 2010
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Want to achieve that beach bronze tan like A-List celebrity Eva Longoria? Sometimes it is hard to find a perfect bronzer to fit a unique skin tone, but Clinique has everyone covered with its True Bronze bronzer. It comes in three basic shades – Sunkissed, Sunblushed and Sunswept. All shades are lightweight, and create a natural, sunkissed look that looks great on all skin types. You can pack this small pressed powder away in your purse and it even comes with its own personal bronzing brush!

By: Caitlyn Blizzard

clinique bronzer

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FASHION WITH A PURPOSE - ATLANTA

Posted on: Friday, August 6th, 2010
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Are you in Atlanta with a case of the shopping blues?  Well, fret no more. This Tuesday, August 10th, join designer denim company Airess & Church for “Shop. Sip. Support.”  This is a private shopping party with a purpose. In conjunction with the Gateway Center and The House of Adrene, your shopping proceeds will go to support Atlanta’s Homeless Teenagers. This event gets our WIF stamp of approval. :)

Alley O.

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PRODUCT BUZZ: Paul Mitchell Tea Tree Care Special Shampoo

Posted on: Tuesday, July 27th, 2010
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The summer months may put visions of sun-kissed skin and natural highlights into your mind, but did you know that the harsh summer rays can cause just as much harm as a hot blow dryer or hair straightener? Believe it or not, there are products out there that can actually add back moisture while giving your hair a deep and penetrating cleanse.

With Paul Mitchell Tea Tree Care Special Shampoo, a combination of cleansers and tea tree oil helps clear impurities and leaves hair full of strength and shine. This shampoo stimulates the scalp and adds back moisture that is lost from the constant exposure to the sun’s ruthless glow, preparing you for endless summer trips to the pool.

With just a dollop of this product, your hair is instantly invigorated and you are left with a relaxing minty scent that nobody can resist. Whether you have oily, dry, or dandruff prone scalp, Paul Mitchell’s Tea Tree Shampoo is the perfect solution to your dry and damaged hair!

By Jacqueline Maloch

Paul Mitchell | Tea Tree Care Special Selection | www.paulmitchell.com
Paul Mitchell | Tea Tree Care Special Selection | Lavender Mint | www.paulmitchell.com


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Hair Trendz: The Updo

Posted on: Wednesday, July 21st, 2010
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No more hiding behind your hair! Spend less time messing with all the hot tools that ruin your locks, because hair- up is in whether you wear it during the day or at night. There has recently been an ongoing trend to go more natural with your hairstyle. It continues for fall, as we see a trend toward slipping your hair back and showcasing your face. It’s a pretty easy maintenance free trend and allows you to better show off your features. Go for a sleek pulled back ponytail, a French braid, or a loose chignon. Any length or texture of hair works whether you twist, braid, or simply slick it back.

- Dina


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Beauty Radar: ELF

Posted on: Wednesday, July 7th, 2010
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On this week’s beauty radar is Eyes Lips and Face, known to its followers as ELF.  The cosmetic beauty brand caught my eye about 3 years ago after a referral from a friend.  As a matter of fact, I recently bought their Studio Brush set and have no complaints…the brushes are soft and precise. ELF produces great products at affordable prices and today is no different. This summer promo caught our eye…

- Cheryl

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Just for Men…

Posted on: Wednesday, July 7th, 2010
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It’s official…affordable, high quality custom-made clothing for men.  Brought to you by our friends Boris and Pat Kodjoe.  Please check out the website at www.worldofalfa.com.
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Splurges: Key Investment Pieces

Posted on: Wednesday, June 30th, 2010
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These days everyone is trying to budget and cut back on “unnecessary” spending.  However a fashion lover usually means being a fashion glutton.  That’s when choosing the right investment pieces becomes important.  Save on basics and allow your budget to go towards something of quality that could make a statement in the long run.  This season splurge on a blazer, boots, or a bag.  Any of these can complete the look regardless of what you’re wearing underneath.  A nice well-tailored blazer is a must have this season as it will pull together any look and adds a classy sophistication like nothing else.  You can wear it over dresses, t-shirts, blouses, with jeans, slacks, or shorts and it’s structure unlike a sweater or coat will flatter anyone’s figure.  If you’re not feeling a blazer, buy some great leather boots or a luxurious bag.  Any girl can love a good pair of shoes especially when you can get a lot of wear out of them and a bag can last a lifetime.  Either way if you splurge on something you really love you will never feel guilty.

splurges

- Dina

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FIFI Awards: Usher, Kim Kardashian, Tinsley Mortimer, Saffron Burrows

FIFI Awards: Usher, Kim Kardashian, Tinsley Mortimer, Saffron Burrows

This years Fragrance Foundation Recognition Awards turned out to be a star-studded event with celebrities like Usher, Kim Kardashian, Randy Jackson, Saffron Burrows, Tinsley Mortimer, Sofia Vergara and many more. But this celebration is not about the celebs here; it’s about the scents, the aroma, the fragrance, and the oohlala! Created [...]

WIF: Weigh-In…Beauty in the World

WIF: Weigh-In…Beauty in the World

Women in high heels playing soccer! Is that possible?
YES!

Hi All! We want to know your thoughts…How do you feel about Macy Gray’s video, “Beauty in the World”?  The video ties-in with the World Cup 2010, hence the Adidas logo soccer ball (or football for the rest of the world). Can’t help but think BeBe [...]

16th Annual Cosmetic Executive Women Beauty Awards

16th Annual Cosmetic Executive Women Beauty Awards

And the winners are…At this years 16th Annual Cosmetic Executive Women Beauty Awards (whoa that was a mouthful); celebrities, beauty industry elite and cosmetic enthusiasts gather to recognize those products that show and prove. Hosted by Sex and the City 2’s,  Mario Cantone at New York City’s Waldorf Astoria, some of the event attendees included [...]

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